Express Marketer has a no tolerance spam policy. Express Marketer's customer support actively monitors large import lists and emails going to a large number of contacts. Any customer found to be using Express Marketer for spam will be immediately cut-off from use of the product. If you know of or suspect any violators, please notify us immediately at abuse [AT] expressmarketer.com
Spam is unsolicited email also known as UCE (Unsolicited Commercial Email). By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.
The recipient of your email has made a purchase, requested information, responded to a questionnaire or a survey, or had offline contact with you.
The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use. This is often called informed consent.
The federal anti-spam law went into effect on January 1st, 2004 and preempts all state laws. While this new law will not stop spam, it does make most spam illegal and ultimately less attractive to spammers. The law is specific about requirements to send commercial email and empowers the federal government to enforce the law. The penalties can include a fine and/or imprisonment for up to 5 years.
Express Marketer is a permission-based email-marketing tool that follows the strictest permission-based philosophies:
Communication - Your Express Marketer registration page already states why you are collecting the site visitor's email address, how you plan to use their address, and that you are following the embedded privacy policy. Additionally, by accepting our license agreement you have agreed to use only permission-based lists and never to sell or rent your lists.
Unsubscribe - Every email generated from Express Marketer contains an unsubscribe link which allows your contacts to opt-out of future emails and automatically updates your contact lists to avoid the chance of sending unwanted emails to visitors who have unsubscribed. Identification - Your email header information is correct because it is pre-set for you by Express Marketer. Your email's "From" address is verified and already accurately identifies you as the sender.
Contact Information - all of your emails are pre-filled with your contact information including your physical address when provided.